Post by account_disabled on Jan 14, 2024 3:05:23 GMT
The goal of Google Ads optimization is to improve campaign effectiveness by increasing the number of clicks, conversions, click-through rate ( CTR ) and reducing costs per click or conversion. How to start optimizing your Google Ads campaign? 4 main areas of operation When optimizing your Google Ads campaign, you should start by working on 4 main areas and making changes or improvements within them. 1. Optimization of the Google Ads account structure Of all the elements to optimize in a Google Ads campaign, account structure is the most important.
such as a low Quality Score in Google Ads, higher costs, and fewer converting clicks. The structure of a Google Ads account consists of 4 main elements shown in the illustration below. Bel B2B Email List ong to them: campaign, ad group, advertisement, Keywords . A properly organized Google Ads account One Google Ads account can have many active campaigns (the graphic above shows 2 campaigns - "Campaign 1", "Campaign 2"). In our example, "Campaign 1" is an ad on the search network (displayed to users in text form after entering a query in the search engine), while "Campaign 2" is an ad on the Google advertising network (displayed to Internet users on the YouTube platform , on Google partner sites and the Gmail service ).
Each Google Ads campaign has 2 ad groups: "Campaign 1": "ad group 1a" and "ad group 1b", 'Campaign 2': 'ad group 2a' and 'ad group 2b'. Ad groups in Google Ads are ads with similar goals that are organized according to a common theme. This means that keywords relevant to your products or services should be sorted into ad groups according to their importance. This is valuable information for the Google system to display ads for your offer only on pages related to it thematically. Example The entrepreneur runs a store selling winter sports equipment.
such as a low Quality Score in Google Ads, higher costs, and fewer converting clicks. The structure of a Google Ads account consists of 4 main elements shown in the illustration below. Bel B2B Email List ong to them: campaign, ad group, advertisement, Keywords . A properly organized Google Ads account One Google Ads account can have many active campaigns (the graphic above shows 2 campaigns - "Campaign 1", "Campaign 2"). In our example, "Campaign 1" is an ad on the search network (displayed to users in text form after entering a query in the search engine), while "Campaign 2" is an ad on the Google advertising network (displayed to Internet users on the YouTube platform , on Google partner sites and the Gmail service ).
Each Google Ads campaign has 2 ad groups: "Campaign 1": "ad group 1a" and "ad group 1b", 'Campaign 2': 'ad group 2a' and 'ad group 2b'. Ad groups in Google Ads are ads with similar goals that are organized according to a common theme. This means that keywords relevant to your products or services should be sorted into ad groups according to their importance. This is valuable information for the Google system to display ads for your offer only on pages related to it thematically. Example The entrepreneur runs a store selling winter sports equipment.